| Metrics that matter : to marketing managers
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2010 |
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| Small sample properties of the Pareto/Negative binomial distribution model
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2010 |
Hoppe, Daniel |
| Resource allocation in marketing
|
2010 |
Raman, Kalyan |
| Differences in the ability of structural and reduced-form models to improve pricing decisions
|
2010 |
Skiera, Bernd |
| The effects of structural bonds in wholesalers' customer relationships : do they really benefit relationship stability and customer penetration?
|
2010 |
Pocsay, Sandra |
| Drivers of sponsor image in sponsorships : what we know from prior research
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2010 |
Schnittka, Oliver |
| Neuroscience in marketing research
|
2010 |
Bagozzi, Richard P. |
| Time-series models in marketing : some recent developments
|
2010 |
Dekimpe, Marnik G. |
| Communication behavior of companies in product recalls without customer identification information
|
2010 |
Kübler, Raoul |
| Modeling market response : trends and developments
|
2010 |
Leeflang, Peter |
| Neural net extensions of stochastic brand choice models
|
2010 |
Hruschka, Harald |
| Is Rogers' adopter categorization optimal?
|
2010 |
Knüppel, Lothar |
| The effects of cause-related marketing campaign characteristics : a literature review
|
2010 |
Fries, Anne |
| Means-end chains : a means to which end?
|
2010 |
Grunert, Klaus G. |
| Range effects in measuring attribute importance
|
2009 |
Gedenk, Karen |
| Free markets, marketing and society
|
2009 |
Raman, Kalyan |
| Riding a rollercoaster : the dynamics of sport fans' loyalty after promotion and relegation
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2009 |
Königstorfer, Jörg |
| eCommerce revisited : the impact of an uncoupled consumer buying process on retailing
|
2009 |
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| Quantity promotions: just more of the same?
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2009 |
Spürkmann, Sonja |
| Turning bias and walking patterns: consumers' orientation in a discount store
|
2009 |
Groeppel-Klein, Andrea |
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