Marketing literature : the making of contemporary writing in Britain

Marketing literature the making of contemporary writing in Britain

Publishing contexts and market conditions -- Literature and marketing -- Genre and the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing

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Bibliographische Detailangaben
1. Verfasser: Squires, Claire (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Basingstoke u.a. Palgrave Macmillan 2007
Schlagworte:
Literature publishing > Fiction > Publishing > Books > Marketing > English fiction > History and criticism > Großbritannien > Literatur > Geschichte 1990-2007 > Englisch > Verlag
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Beschreibung
Zusammenfassung:Publishing contexts and market conditions -- Literature and marketing -- Genre and the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing
A study of the publishing of contemporary writing in Britain, this title analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading
Beschreibung:Literaturverz. S. 215 - 231
Beschreibung:IX, 237 S.
ISBN:140399773X
1-4039-9773-X
9781403997739
978-1-4039-9773-9