Green marketing and green consumers: exploring the myths

Green marketing and green consumers: exploring the myths

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Bibliographische Detailangaben
Veröffentlicht in:The international handbook on environmental technology management
Weitere Verfasser: Connolly, John (BerichterstatterIn), McDonagh, Pierre (BerichterstatterIn), Polonsky, Michael (BerichterstatterIn), Prothero, Andrea (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2006
Schlagworte:
Marketingmanagement > Öko-Marketing > Konsumentenverhalten > Wirtschaftsethik > Aufsatz im Buch
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