In pursuit of the "inside view": training the research gaze on advertising and market practitioners Daniel Thomas Cook

In pursuit of the "inside view": training the research gaze on advertising and market practitioners Daniel Thomas Cook

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Veröffentlicht in:Handbook of qualitative research methods in marketing
1. Verfasser: Cook, Daniel Thomas (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2006
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Titel Jahr Verfasser
Making contexts matter: selecting research contexts for theoretical insights 2006 Arnould, Eric
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research 2006 Peñaloza, Lisa
Critical visual analysis 2006 Schroeder, Jonathan E.
Camcorder society: quality videography in consumer and marketing research 2006 Kozinets, Robert V.
Reporting ethnographic research: bringing segments to life through movie making and metaphor 2006 Martin, Diane M.
Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique 2006 Coulter, Robin A.
The consumption of stories 2006 Levy, Sidney J.
Discerning marketers' meanings: depth intwerview with sales executives 2006 Cotte, June
Doing research on sensitive topics: studying covered Turkish women 2006 Ger, Güliz
Breaking new ground: developing grounded theories in marketing and consumer behavior 2006 Fischer, Eileen
The semiotic paradigm on meaning in the marketplace 2006 Mick, David Glen
Qualitative research in advertising: twenty years in revolution 2006 Scott, Linda M.
Netnography 2.0 2006 Kozinets, Robert V.
Let's pretend: projective methods reconsidered 2006 Rook, Dennis W.
Stories: how they are used and produced in market(ing) research 2006 Hopkinson, Gillian C.
Unpacking the many faces of introspective consciousness: a metacognitive poststructuralist exercise 2006 Gould, Stephen J.
Mixed methods in interpretive research: an application to the study of the self concept 2006 Bahl, Shalini
Using video-elicitation to research sensitive topics: understanding the purchase process following natural disaster 2006 Sayre, Shay
Fielding ethnographic teams: strategy, implementation and evaluation 2006 Sherry, John F.
Framing the research and avoiding harm: representing the vulnerability of consumers 2006 Baker, Stacey Menzel
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