| History of qualitative research methods in marketing
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2006 |
Levy, Sidney J. |
| Rethinking the critical imagination
|
2006 |
Murray, Jeff R. |
| Qualitative historical research in marketing
|
2006 |
Witkowski, Terrence H. |
| Researching the cultures of brands
|
2006 |
Bengtsson, Anders |
| The extended case method in consumer research
|
2006 |
Kates, Steven M. |
| Using oral history methods in consumer research
|
2006 |
Elliott, Richard |
| Focus groups in marketing research
|
2006 |
Catterall, Miriam |
| Metaphors, needs and new product ideation
|
2006 |
Durgee, Jeffrey F. |
| Romancing the gene: making myth from "hard science"
|
2006 |
Hirschman, Elizabeth C. |
| Photo essays and the mining of minutiae in consumer research: 'bout the time I got to Phoenix
|
2006 |
Holbrook, Morris B. |
| The emergence of multi-sited ethnography in anthropology and marketing
|
2006 |
Ekström, Karin M. |
| Grasping the global: multi-sited ethnographic market studies
|
2006 |
Kjeldgaard, Dannie |
| In pursuit of the "inside view": training the research gaze on advertising and market practitioners Daniel Thomas Cook
|
2006 |
Cook, Daniel Thomas |
| The etiquette of qualitative research
|
2006 |
Ruth, Julie A. |
| Breaking new ground: developing grounded theories in marketing and consumer behavior
|
2006 |
Fischer, Eileen |
| The semiotic paradigm on meaning in the marketplace
|
2006 |
Mick, David Glen |
| Qualitative research in advertising: twenty years in revolution
|
2006 |
Scott, Linda M. |
| Netnography 2.0
|
2006 |
Kozinets, Robert V. |
| Let's pretend: projective methods reconsidered
|
2006 |
Rook, Dennis W. |
| Stories: how they are used and produced in market(ing) research
|
2006 |
Hopkinson, Gillian C. |
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