| History of qualitative research methods in marketing
|
2006 |
Levy, Sidney J. |
| Rethinking the critical imagination
|
2006 |
Murray, Jeff R. |
| Qualitative historical research in marketing
|
2006 |
Witkowski, Terrence H. |
| Researching the cultures of brands
|
2006 |
Bengtsson, Anders |
| The extended case method in consumer research
|
2006 |
Kates, Steven M. |
| Using oral history methods in consumer research
|
2006 |
Elliott, Richard |
| Focus groups in marketing research
|
2006 |
Catterall, Miriam |
| Metaphors, needs and new product ideation
|
2006 |
Durgee, Jeffrey F. |
| Romancing the gene: making myth from "hard science"
|
2006 |
Hirschman, Elizabeth C. |
| Photo essays and the mining of minutiae in consumer research: 'bout the time I got to Phoenix
|
2006 |
Holbrook, Morris B. |
| The emergence of multi-sited ethnography in anthropology and marketing
|
2006 |
Ekström, Karin M. |
| Grasping the global: multi-sited ethnographic market studies
|
2006 |
Kjeldgaard, Dannie |
| In pursuit of the "inside view": training the research gaze on advertising and market practitioners Daniel Thomas Cook
|
2006 |
Cook, Daniel Thomas |
| The etiquette of qualitative research
|
2006 |
Ruth, Julie A. |
| Making contexts matter: selecting research contexts for theoretical insights
|
2006 |
Arnould, Eric |
| Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
|
2006 |
Peñaloza, Lisa |
| Critical visual analysis
|
2006 |
Schroeder, Jonathan E. |
| Camcorder society: quality videography in consumer and marketing research
|
2006 |
Kozinets, Robert V. |
| Reporting ethnographic research: bringing segments to life through movie making and metaphor
|
2006 |
Martin, Diane M. |
| Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique
|
2006 |
Coulter, Robin A. |
Tag hinzufügen