The consumption of stories

The consumption of stories

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Bibliographische Detailangaben
Veröffentlicht in:Handbook of qualitative research methods in marketing
1. Verfasser: Levy, Sidney J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2006
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Stories: how they are used and produced in market(ing) research 2006 Hopkinson, Gillian C.
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The Monticello correction: consumption in history 2006 Scott, Linda M.
Writing it up, writing it down: being reflexive in accounts of consumer behavior 2006
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Autobiography 2006 Brown, Stephen
Making contexts matter: selecting research contexts for theoretical insights 2006 Arnould, Eric
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