From selling goods to marketing services
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| Veröffentlicht in: | Bringing technology to market: trends, cases, solutions |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2007
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Market-oriented management in global markets | 2007 | Söllner, Albrecht |
| From selling goods to marketing services | 2007 | Plötner, Olaf |
| Adjusting corporate customer communication | 2007 | Plötner, Olaf |
| Measuring sales force performance | 2007 | Kupp, Martin |
| Evolution of the sales force in a global economy | 2007 | Sheth, Jagdish N. |
| New value chains | 2007 | Kleinaltenkamp, Michael |
| Cost decisions and pricing decisions times of value-based management | 2007 | Rese, Mario |
| Organizing the sales force | 2007 | Johnston, Wesley J. |
| Leading the sales force | 2007 | Spekman, Robert E. |