Selling modernity advertising in twentieth-century Germany

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Swett, Pamela E. (HerausgeberIn), Wiesen, S. Jonathan (BerichterstatterIn), Zatlin, Jonathan R. (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Durham, NC u.a. Duke Univ. Press 2007
Schlagworte:	1900-2000 > Werbewirtschaft > Marketing > Werbewirkung > Werbepsychologie > Konsumentenverhalten > Kulturgeschichte > Deutschland > Advertising > History > Consumption (Economics) > Consumer behavior > BRD > Geschichte, 20. Jh. > Werbung > Konsum > Konsumgesellschaft > Verbraucherverhalten > Geschichte 1900-2000 > Kongress > Hamilton <Ontario, 2003> > Hamilton > Germany > Konferenzschrift > Sozialgeschichte 1900-2000
Online Zugang:	Book review (H-Net) Book review (H-Net) Inhaltsverzeichnis Rezension Rezension http://www.loc.gov/catdir/toc/ecip0713/2007009342.html
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
"Die erfrischende Pause" : marketing Coca-Cola in Hitler's Germany	2007	Schutts, Jeff
"The history of morals in the Federal Republic" : advertising, pr, and the Beate Uhse myth	2007	Heineman, Elizabeth D.
Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich	2007	Baranowski, Shelley
Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896 - 1914	2007	Repp, Kevin
"Wowman! The world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the Federal Republic	2007	Stephens, Robert P.
"True advertising means promoting a good thing through a good form" : advertising in the German Democratic Republic	2007	Kaminsky, Anna
Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact	2007	Friebe, Holm
Visions of prosperity : the Americanization of advertising in interwar Germany	2007	Ross, Corey
Promoting socialist cities and citizens : East Germany's national building program	2007	Castillo, Greg
"Serve yourself!" : the history and theory of self-service in West and East Germany	2007	Gries, Rainer
"Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933 - 1945	2007	Import, Michael
Lufthansa welcomes you : air transport and tourism in the Adenauer era	2007	De Syon, Guillaume