Marketing reform a meta-analytic, best practice framework for using marketing metrics effectively

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Does marketing need reform?
1. Verfasser:	Farley, John U. (VerfasserIn)
Weitere Verfasser:	Kopalle, Praveen K. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2006
Schlagworte:	Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Challenging the mental models of marketing	2006	Wind, Yoram
From marketing to the market : a call for paradigm shift	2006	Venkatesh, Alladi
Ethical lapses of marketers	2006	Kotler, Philip
Making marketing accountable : a broader view	2006	Lemon, Katherine N.
Leveraging marketing's influence in team and group settings	2006	Stringfellow, Anne
Revitalizing the role of marketing in business organizations : what can poor academics do to help?	2006	Raju, Jagmohan S.
Recapturing marketing's mission	2006	Berry, Leonard L.
Holistic marketing : a broad, integrated perspective to marketing management	2006	Keller, Kevin Lane
Marketing reform : a meta-analytic, best practice framework for using marketing metrics effectively	2006	Farley, John U.
Why marketing needs reform	2006	Johansson, Johny K.
Does reform need reform?	2006	Brown, Stephen
The morality of markets, marketing, and the corporate purpose	2006	Ringold, Debra Jones
On reforming marketing : for marketing systems and brand equity strategy	2006	Hunt, Shelby D.
Reform, reclamation, or improvement : reinventing marketing	2006	Stewart, David W.
Questions marketers need to answer	2006	Ambler, Tim
Marketing's final frontier : the automation of consumption	2006	Sheth, Jagdish N.
Out of sight and out of our minds : what of those left behind by globalism?	2006	Belk, Russell
Marketing : a tale of two cities	2006	Lilien, Gary L.
Marketing or marketers : what or who needs reforming?	2006	Grover, Rajiv
Marketing: a perpetual work in progress	2006	Webster, Frederick E.