| Challenging the mental models of marketing
|
2006 |
Wind, Yoram |
| From marketing to the market : a call for paradigm shift
|
2006 |
Venkatesh, Alladi |
| Ethical lapses of marketers
|
2006 |
Kotler, Philip |
| Making marketing accountable : a broader view
|
2006 |
Lemon, Katherine N. |
| Leveraging marketing's influence in team and group settings
|
2006 |
Stringfellow, Anne |
| Revitalizing the role of marketing in business organizations : what can poor academics do to help?
|
2006 |
Raju, Jagmohan S. |
| Recapturing marketing's mission
|
2006 |
Berry, Leonard L. |
| Holistic marketing : a broad, integrated perspective to marketing management
|
2006 |
Keller, Kevin Lane |
| Marketing reform : a meta-analytic, best practice framework for using marketing metrics effectively
|
2006 |
Farley, John U. |
| Coming to concurrence : improving marketing productivity by reengaging resistant consumers
|
2006 |
Smith, J. Walker |
| Marketing reform : the case of excessive buying
|
2006 |
Malhotra, Naresh K. |
| Does marketing need reform? : personal reflections
|
2006 |
Winer, Russell S. |
| Interaction orientation : the new marketing competency
|
2006 |
Kumar, V. |
| The marketing-it paradox : interactions from the customer's perspective
|
2006 |
Berthon, Pierre |
| Expanding the perspective : making US marketing relevant for the new world order
|
2006 |
Douglas, Susan P. |
| What can industrializing countries do to avoid the need for marketing reform?
|
2006 |
Chipp, Kerry |
| The world of marketing thought : where are we heading?
|
2006 |
Wilkie, William L. |
| Does marketing need reform school? On the misapplication of marketing to the education of marketers
|
2006 |
Holbrook, Morris B. |
| Musings on the need for reform in marketing
|
2006 |
Varadarajan, Rajan |
| How to reform marketing
|
2006 |
Sheth, Jagdish N. |
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