The continuing power of mass advertising

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Bibliographische Detailangaben
Veröffentlicht in:	Massachusetts Institute of Technology MIT sloan management review
1. Verfasser:	Nunes, Paul F. (VerfasserIn)
Weitere Verfasser:	Merrihue, Jeffrey (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2007
Schlagworte:	Werbung > Konsumentenverhalten > Werbeplanung > OECD-Staaten > Aufsatz in Zeitschrift
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