Measuring brand equity

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Bibliographische Detailangaben
Veröffentlicht in:	The handbook of marketing research
1. Verfasser:	Keller, Kevin Lane (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2006
Schlagworte:	Markenimage > Messung > Aufsatz im Buch
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Titel	Jahr	Verfasser
Ad testing	2006	Baldinger, Allan L.
A guide to the design and execution of segmentation studies	2006	Dillon, William R.
Questionnaire design and scale development	2006	Malhotra, Naresh K.
Online marketing research	2006	Miller, Jeff
Sampling and weighting	2006	Mallett, Dan
Basic data analysis	2006	Smith, Scott M.
Marketing decision support models : the marketing engineering approach	2006	Lilien, Gary L.
Advanced regression models	2006	Iyengar, Raghuram
Measuring customer equity and calculating marketing ROI	2006	Rust, Roland T.
Measuring brand equity	2006	Keller, Kevin Lane
Trusted adviser : how it helps lay the foundations for insights	2006	Grover, Rajiv
Construction of efficient designs for discrete choice experiments	2006	Kuhfeld, Warren F.
Structural equation modeling	2006	Savalei, Victoria
Cluster analysis and factor analysis	2006	Sharma, Subhash
Hazard/survival models in marketing	2006	Chintagunta, Pradeep K.
An introduction to data mining	2006	Stephens, Christopher R.
Modeling marketing mix	2006	Tellis, Gerard J.
Customer lifetime value	2006	Kumar, V.
International marketing research	2006	Kumar, V.
Structuring market research departments and processes for optimal impact	2006	Vriens, Marco