| What do "really good" managers and "really good" researchers want of one another?
|
2006 |
Zaltman, Lindsay |
| Response biases in marketing research
|
2006 |
Baumgartner, Hans |
| Advanced techniques and technologies in online research
|
2006 |
Smith, Scott M. |
| Using regression to answer "what if"
|
2006 |
Lehmann, Donald R. |
| Latent structure regression
|
2006 |
DeSarbo, Wayne |
| Hierarchical Bayes models
|
2006 |
Allenby, Greg M. |
| Customer satisfaction research
|
2006 |
Oliver, Richard L. |
| Marketing management support systems and their implications for marketing research
|
2006 |
Bruggen, Gerrit H. van |
| Customer lifetime value
|
2006 |
Kumar, V. |
| International marketing research
|
2006 |
Kumar, V. |
| Structuring market research departments and processes for optimal impact
|
2006 |
Vriens, Marco |
| Deep engagement with consumer experience : listening and learning with qualitative data
|
2006 |
Arnould, Eric J. |
| Dealing with missing data in surveys and databases
|
2006 |
Vriens, Marco |
| Conjoint analysis : understanding consumer decision making
|
2006 |
Bakken, David |
| Measuring customer equity and calculating marketing ROI
|
2006 |
Rust, Roland T. |
| Measuring brand equity
|
2006 |
Keller, Kevin Lane |
| Trusted adviser : how it helps lay the foundations for insights
|
2006 |
Grover, Rajiv |
| Construction of efficient designs for discrete choice experiments
|
2006 |
Kuhfeld, Warren F. |
| Structural equation modeling
|
2006 |
Savalei, Victoria |
| Cluster analysis and factor analysis
|
2006 |
Sharma, Subhash |
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