What do "really good" managers and "really good" researchers want of one another?
|
2006 |
Zaltman, Lindsay |
Response biases in marketing research
|
2006 |
Baumgartner, Hans |
Advanced techniques and technologies in online research
|
2006 |
Smith, Scott M. |
Using regression to answer "what if"
|
2006 |
Lehmann, Donald R. |
Latent structure regression
|
2006 |
DeSarbo, Wayne |
Hierarchical Bayes models
|
2006 |
Allenby, Greg M. |
Customer satisfaction research
|
2006 |
Oliver, Richard L. |
Marketing management support systems and their implications for marketing research
|
2006 |
Bruggen, Gerrit H. van |
Ad testing
|
2006 |
Baldinger, Allan L. |
A guide to the design and execution of segmentation studies
|
2006 |
Dillon, William R. |
Questionnaire design and scale development
|
2006 |
Malhotra, Naresh K. |
Online marketing research
|
2006 |
Miller, Jeff |
Sampling and weighting
|
2006 |
Mallett, Dan |
Basic data analysis
|
2006 |
Smith, Scott M. |
Marketing decision support models : the marketing engineering approach
|
2006 |
Lilien, Gary L. |
Advanced regression models
|
2006 |
Iyengar, Raghuram |
Measuring customer equity and calculating marketing ROI
|
2006 |
Rust, Roland T. |
Measuring brand equity
|
2006 |
Keller, Kevin Lane |
Trusted adviser : how it helps lay the foundations for insights
|
2006 |
Grover, Rajiv |
Construction of efficient designs for discrete choice experiments
|
2006 |
Kuhfeld, Warren F. |