Global consumer segmentation versus local market orientation empirical findings

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Bibliographische Detailangaben
Veröffentlicht in:International marketing ; Vol. IV
1. Verfasser: Yavas, Ugur (VerfasserIn)
Weitere Verfasser: Verhage, Bronislaw J. (VerfasserIn), Green, Robert T. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2006
Schlagworte:
Verbraucher > Marktsegmentierung > Internationale Marktsegmentierung > USA > Mexiko > Niederlande > Türkei > Thailand > Saudi-Arabien > Aufsatz im Buch
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