| A study of the service encounter in eight countries
|
2006 |
Keillor, Bruce D. |
| Perception of foreignness : benefit or liability?
|
2006 |
Insch, Gary S. |
| The effect of national culture on the choice of entry mode
|
2006 |
Kogut, Bruce |
| Cultural distance revisited : towards a more rigorous conceptualization and measurement of cultural differences
|
2006 |
Shenkar, Oded |
| An attempted integration of the literature on the export behavior of firms
|
2006 |
Bilkey, Warren J. |
| Optimum stimulation level and exploratory consumer bahavior in an emerging consumer market
|
2006 |
Steenkamp, Jan-Benedict E. M. |
| Do's and don'ts of cross-cultural negotiations
|
2006 |
Herbig, Paul A. |
| Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
|
2006 |
Money, R. Bruce |
| Exploring the practical effects of country of origin, animosity, and price-quality issues: two case studies of Taiwan and Acer in China
|
2006 |
Amine, Lyn S. |
| Using secondary data in international research : opportunities and risks
|
2006 |
Kotabe, Masaaki |
| International expansion strategy of Japanese firms : capability building hrough sequential entry
|
2006 |
Chang, Sea Jin |
| Cross-cultural examination of the Fishbein behavioral intentions model
|
2006 |
Lee, Chol |
| Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
|
2006 |
Dawar, Niraj |
| The moderating effects of country of assembly, country of parts, and country of design on hybrid product evaluations
|
2006 |
Chao, Paul |
| The dynamics of international business negotiations
|
2006 |
Phatak, Arvind V. |
| Country image : halo or summary contstruct?
|
2006 |
Han, C. Min |
| Issues in collecting primary data
|
2006 |
Craig, C. Samuel |
| Internal determinants of export marketing behavior : an empirical investigation
|
2006 |
Cavusgil, S. Tamer |
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