Purchase the national brand no. 1 to rescue entry strategy? the acquisition of Wedel by Cadbury-Scheppes

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Veröffentlicht in:Acquisition strategies in European emerging markets
1. Verfasser: Kulawczuk, Przemysław (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2007
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Acquisition as an entry and growth strategy 2007 Meyer, Klaus
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