Understanding physician-pharmaceutical industry interactions
Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia an...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cambridge u.a.
Cambridge Univ. Press
2007
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| Ausgabe: | 1. publ. |
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| Online Zugang: | Inhaltsverzeichnis Publisher description |
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Tag hinzufügen | Zusammenfassung: | Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry -- To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPII), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines |
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| Beschreibung: | To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPII), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines. - Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry --. - Includes bibliographical references and index. - Formerly CIP |
| Beschreibung: | XVIII, 141 S. 24 cm |
| ISBN: | 9780521868648 978-0-521-86864-8 9780521688666 978-0-521-68866-6 |