Vertical cooperative advertising in a manufacturer-retailer supply channel

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Veröffentlicht in:Applications of management science: in productivity, finance, and operations
1. Verfasser: Li, Susan X. (VerfasserIn)
Weitere Verfasser: Huang, Zhimin (VerfasserIn), Ashley, Allan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2006
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