Retail advertising an empirical comparison between German and French consumers

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Bibliographische Detailangaben
Veröffentlicht in:International advertising and communication
1. Verfasser: Purper, Guido (VerfasserIn)
Weitere Verfasser: Weinberg, Peter (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2006
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