It's all about catching the reader's attention

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Bibliographische Detailangaben
Veröffentlicht in:International advertising and communication
1. Verfasser: Smit, Edith (VerfasserIn)
Weitere Verfasser: Neijens, Peter (VerfasserIn), Stuurman, Marijntje (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2006
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Interview based STAS and the effect of print advertising 2006 Hansen, Flemming
It's all about catching the reader's attention 2006 Smit, Edith
Unconscious processing of advertising and its effects upon attitude and behaviour 2006 Percy, Larry
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