The evolutionary bases of consumption

The evolutionary bases of consumption

What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumpti...

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1. Verfasser: Saad, Gad (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Mahwah, N.J u.a. Erlbaum 2007
Schriftenreihe:Marketing and consumer psychology series
Schlagworte:
Konsumentenverhalten > Evolutionsökonomik > Consumer behavior > Consumption (Economics) > Psychological aspects > Evolutionary psychology > Consumers > Psychology > Lehrbuch > Verbraucherverhalten > Evolutionstheorie
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Zusammenfassung:What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research
Beschreibung:Includes bibliographical references and indexes. - Literaturverz. S. 277 - 316
Beschreibung:XX, 339 S.
ISBN:9780805851502
978-0-8058-5150-2
080585150X
0-8058-5150-X
0805851496
0-8058-5149-6
1410616304
1-4106-1630-4