Brand building
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| Veröffentlicht in: | Manual of international marketing |
|---|---|
| 1. Verfasser: | |
| Weitere Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2006
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| Schlagworte: | |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Global brand identity | 2006 | Friese-Greene, Niclas |
| Global brand management | 2006 | Halpert, Karen D. |
| Global customer interaction | 2006 | Wilhelm, Christa |
| Global versus local marketing | 2006 | Hermann, Frank |
| B2B marketing | 2006 | Nuneva, Adriana |
| Marketing organization efficiency | 2006 | Reinhardt-Lehmann, Annegret |
| Brand building | 2006 | Hoevel, Ivo |
| Branding | 2006 | Nelissen, Angela |
| Long-term brand migration | 2006 | Swinka, Stefan |
| Image campaign | 2006 | Miller, Dirk |
| Online advertising | 2006 | Hinz, Markus |
| Viral marketing | 2006 | Rüthnick, Michael |
| International product launch | 2006 | Gundel, Gabriele |
| Brand alignment | 2006 | Turocha, Dietmar |
| Modular marketing management | 2006 | Strauß, Ralf E. |
| Strategic marketing management | 2006 | Schädler, Barbara |
| Brand architecture (B2B) | 2006 | Orians, Wolfgang |
| Brand desirability | 2006 | Santjer, Ulf |
| Detection marketing | 2006 | Henn, Burkhard |
| Marketing communications controlling | 2006 | Pietralla, Jens-Thomas |