Brand architecture (B2B)
Gespeichert in:
| Veröffentlicht in: | Manual of international marketing |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2006
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| Schlagworte: | |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| International product launch | 2006 | Gundel, Gabriele |
| Brand alignment | 2006 | Turocha, Dietmar |
| Modular marketing management | 2006 | Strauß, Ralf E. |
| Strategic marketing management | 2006 | Schädler, Barbara |
| Brand architecture (B2B) | 2006 | Orians, Wolfgang |
| Brand desirability | 2006 | Santjer, Ulf |
| Detection marketing | 2006 | Henn, Burkhard |
| Marketing communications controlling | 2006 | Pietralla, Jens-Thomas |
| Marketing innovations | 2006 | Dohmen, Jörg |
| Innovation management | 2006 | Meyer, Petra |
| Intercultural marketing | 2006 | Jervøe, J. Johan |
| International brand portfolio management | 2006 | Amon, Peter |
| Retail brand strategy | 2006 | Mattmüller, Roland |
| Regional brand expansion (financial services) | 2006 | Luhmann, Michaela |
| Corporate brand building | 2006 | Hamel, Peter Caspar |
| Community marketing | 2006 | Schneckenburger, Timo |
| Customer service | 2006 | Bürkle, Rainer |
| Customer retention system | 2006 | Eisenächer, Harald W. |
| Interactive marketing | 2006 | Schapmann, Thorsten |
| Tailor-make marketing (B2B) | 2006 | Rüter, Christina |