The body in Portuguese advertising

The body in Portuguese advertising

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Bibliographische Detailangaben
Veröffentlicht in:Advertising and communication
1. Verfasser: Veríssimo, Jorge (VerfasserIn)
Weitere Verfasser: Pereira, Francisco (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2005
Schlagworte:
Sexualität > Werbung > Portugal > Aufsatz im Buch
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Titel Jahr Verfasser
Brand relationship quality why relationships between consumers and their brands differ 2005 Smit, Edith
Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe 2005 Okazaki, Shintaro
Efficiency of integrated sponsorship advertising 2005 Dudzik, Thade
Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand 2005 Mau, Gunnar
The role of sponsorship in a market entry strategy 2005 Schulz, Olaf
Factors affecting customers' willingness to receive mobile marketing 2005
The effect the integration of different acoustic and visual stimuli depending on target groups involvement 2005 Esch, Franz-Rudolf
Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements 2005 Smit, Edith
The integrative framework for effective communication : theory and practice 2005 Putte, Bas van den
Unconscious processing of advertising involving emotion, not implicit learning and memory, informs attitude and behaviour 2005 Percy, Larry
Back to the future or forward into the past : utopia in Soviet and post Soviet advertising 2005 Kravets, Olga
The role of retail advertising from a consumer's point of view : a comparison between Germany and France 2005 Purper, Guido
Media management between strategic business groups : empirical evidence from Portugal and New Zealand 2005 Fam, Kim-Shyan
Streaming media : a new way of online advertising 2005 Silberer, Günter
Effects of consumers' mood in a personal sales conversation 2005 Gierl, Heribert
Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs 2005 Klerkx, Mandy
Puffery vs. product claims : what do consumers perceive?: what do consumers believe? 2005 Mueller, Barbara
Communicational implementation of green brand associations : effects on grand attitude 2005 Hartmann, Patrick
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories 2005 Langner, Tobias
Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis 2005 Temme, Dirk
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