Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand

Towards a better understanding of the effects of event-marketing an empirical study on the impact of marketing events on attitude towards the brand

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Bibliographische Detailangaben
Veröffentlicht in:Advertising and communication
1. Verfasser: Mau, Gunnar (VerfasserIn)
Weitere Verfasser: Weihe, Kerstin (VerfasserIn), Silberer, Günter (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2005
Schlagworte:
Event-Marketing > Werbewirkung > Markenimage > Schätzung > Deutschland > Meinung > Aufsatz im Buch
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