Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements

Is more complex better? verbo-pictoral rhetorical figures in magazine advertisements

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Bibliographische Detailangaben
Veröffentlicht in:Advertising and communication
1. Verfasser: Enschot, Renske van (VerfasserIn)
Weitere Verfasser: Hoeken, Hans (VerfasserIn), Mulken, Margot van (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2005
Schlagworte:
Printwerbung > Werbewirkung > Schätzung > Niederlande > Aufsatz im Buch
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