Unconscious processing of advertising involving emotion, not implicit learning and memory, informs attitude and behaviour

Unconscious processing of advertising involving emotion, not implicit learning and memory, informs attitude and behaviour

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Bibliographische Detailangaben
Veröffentlicht in:Advertising and communication
1. Verfasser: Percy, Larry (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2005
Schlagworte:
Werbewirkung > Wahrnehmung > Theorie > Emotion > Aufsatz im Buch
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