The effect the integration of different acoustic and visual stimuli depending on target groups involvement

The effect the integration of different acoustic and visual stimuli depending on target groups involvement

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Bibliographische Detailangaben
Veröffentlicht in:Advertising and communication
1. Verfasser: Esch, Franz-Rudolf (VerfasserIn)
Weitere Verfasser: Roth, Simone (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2005
Schlagworte:
Werbewirkung > Werbeträger > Zielgruppe > Theorie > Welt > Aufsatz im Buch
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