Measuring marketing communication

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Bibliographische Detailangaben
Veröffentlicht in:	International Association of Business Communicators The IABC handbook of organizational communication
1. Verfasser:	Elrick, Merry (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2006
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Titel	Jahr	Verfasser
Communication ethics : sorting out what is right and wrong	2006	McElreath, Mark P.
Aligning internal employee communication with business strategy	2006	Baron, Ayelet
Current realities in crisis communication	2006	Cuna, Elpi O.
Public relations and ethical conduct	2006	David, Meryl
Building and sustaining a dynamic corporate reputation	2006	Frost, Alison Rankin
Communication for customer satisfaction and loyalty	2006	Schmidt, Jeff
The future of integrated communication	2006	Sparrow, Jane
Characteristics of excellent communication	2006	Grunig, James E.
Organizational culture	2006	Sanchez, Paul M.
Strategic approaches to managing the communications function	2006	Gayeski, Diane M.
Strategic planning : timeless wisdom still shapes successful communication programs	2006	Potter, Lester R.
Issues management : linking business and communication planning	2006	McGrath, George
Change communication : twelve questions to ask before communicating change	2006	Goman, Carol Kinsey
Communicating for a merger or an acquisition	2006	Whalen, Patricia T.
Manager-employee communication	2006	Scarlett, Hilary
Internal branding : employer branding	2006	Crozier, R. Alan
Public relations research and planning	2006	Stacks, Don W.
The CEO-leader as relationship builder : convinced but unengaged	2006	Pincus, J. David
Investor relations and financial communication	2006	Vahouny, Karen
Government relations	2006	Carney, Bill