Marketing communications

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook of marketing
1. Verfasser:	Stewart, David W. (VerfasserIn)
Weitere Verfasser:	Kamins, Michael A. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2006
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Titel	Jahr	Verfasser
A history of marketing thought	2006	Jones, D. G. Brian
Determining the structure of product-markets: practices, issues, and suggestions	2006	Shocker, Allan D.
Competitive response and market evolution	2006	Gatignon, Hubert
Branding and brand equity	2006	Keller, Kevin Lane
Sales promotion	2006	Neslin, Scott A.
Marketing decision support and intelligent systems: precisely worthwhile or vaguely worthless? Eric M. Eisenstein and Leonard M. Lodish	2006	Eisenstein, Eric M.
Service marketing and management: capacity as a strategic marketing variable	2006	Shugan, Steven M.
The role of marketing and the firm	2006	Webster, Frederick E.
Understanding and improving service quality: a literature review and research agenda	2006	Parasuraman, A.
Allocating marketing resources	2006	Mantrala, Murali K.
Marketing in business markets	2006	Håkansson, Håkan
Marketing and the Internet	2006	Barwise, Patrick
Product development - managing a dispersed process	2006	Dahan, Ely
Channel management: structure, governance, and relationship management	2006	Anderson, Erin
Pricing: economic and behavioral models	2006	Ofir, Chezy
Marketing communications	2006	Stewart, David W.
Individual decision-making	2006	Russo, J. Edward
Marketing's relationship to society	2006	Wilkie, William L.
Market strategies and theories of the firm	2006	Day, George S.
Salesforce management - compensation, motivation, selection and training	2006	Albers, Sönke