| The influence of "impulse buying" or in-the-store decisions on consumersʹ food purchases
|
1968 |
Shaffer, James Duncan |
| Occupational controls among steel distributors
|
1968 |
Kriesberg, Louis |
| The contactual function in marketing
|
1968 |
McGarry, Edmund D. |
| Pricing objectives in large companies
|
1968 |
Lanzillotti, Robert F. |
| The analytical framework for marketing
|
1968 |
Alderson, Wroe |
| Class and conservatism in the adoption of innovations
|
1968 |
Graham, Saxon |
| Explorations in applied social science
|
1968 |
Gouldner, Alvin Ward |
| The concept of class as a reference group
|
1968 |
Bott, Elizabeth |
| Behavioral models for analyzing buyers
|
1968 |
Kotler, Philip |
| Trends in American consumption and the aspiration to consume
|
1968 |
Mack, Ruth Prince |
| Some consequences of the habit of judging quality by price
|
1968 |
Scitovsky, Tibor |
| Measuring the cost and value of marketing
|
1968 |
Hollander, Stanley C. |
| The significance of social stratification in selling
|
1968 |
Coleman, Richard P. |
| The consumer's changing image
|
1968 |
Rokeach, Milton |
| Marketing productivity and profitability
|
1968 |
Dean, Joel |
| Sociology and the study of consumers
|
1968 |
Glock, Charles Y. |
| Product differentiation and advertising : some lessons from Soviet experience
|
1968 |
Goldman, Marshall I. |
| Rational behavior and economic behavior
|
1968 |
Katona, George |
| Organizational structure and pricing behavior in an oligopolistic market
|
1968 |
Cyert, Richard M. |
| A note on some experimental findings about the meanings of price
|
1968 |
Leavitt, Harold J. |
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