Sales and marketing the Six Sigma way
The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Chicago, Ill.
Kaplan
c 2006
|
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis Table of contents only Contributor biographical information |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Zusammenfassung: | The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people will follow -- Making marketing and sales decisions that get results -- Making the move to high performance marketing and sales management The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people will follow -- Making marketing and sales decisions that get results -- Making the move to high performance marketing and sales management |
|---|---|
| Beschreibung: | Includes index |
| Beschreibung: | XIX, 298 S. graph. Darst. |
| ISBN: | 1419521500 1-4195-2150-0 9781419521508 978-1-4195-2150-8 |