Sales and marketing the Six Sigma way
The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88% -- Tools for really aligning marketing and sales functions...
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Format: | UnknownFormat |
Sprache: | eng |
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Chicago, Ill.
Kaplan
c 2006
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Online Zugang: | Inhaltsverzeichnis Table of contents only Contributor biographical information |
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