| Pricing policies for new products
|
1979 |
Dean, Joel |
| Are channels of distribution what the textbooks say?
|
1968 |
McVey, Phillip |
| Attitudes and pricing
|
1968 |
Oxenfeldt, Alfred |
| Food and sex as symbols
|
1968 |
Riesman, David |
| Applying the strategy of market segmentation
|
1968 |
Roberts, Alan A. |
| A model for marketing programming
|
1968 |
Willett, Ronald P. |
| Segmentation by personality types
|
1968 |
Gottlieb, Morris J. |
| Organization structure and its underlying theory of buyer behavior
|
1968 |
Howard, John A. |
| The organization of the marketing department
|
1968 |
Lazo, Hector |
| The application of social science findings to selling and the salesman
|
1968 |
Stevens, Samuel N. |
| The product manager's job
|
1968 |
Evans, Gordon H. |
| What about consumer behavior and the behavioral sciences?
|
1968 |
Britt, Steuart Henderson |
| Retail strategy and the classification of consumer goods
|
1968 |
Bucklin, Louis P. |
| New dimension in consumer analysis
|
1968 |
Boyd jr., Harper W. |
| New patterns in sales management
|
1968 |
Likert, Rensis |
| Clues for advertising strategists
|
1968 |
Cox, Donald F. |
| Time lag in new product development
|
1968 |
Adler, Lee |
| What makes a good salesman
|
1968 |
Mayer, David |
| Measuring the cost and value of marketing
|
1968 |
Hollander, Stanley C. |
| The wheel of retailing
|
1968 |
Hollander, Stanley C. |
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