Marketing efficiency and the principle of postponement
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2006 |
Alderson, Wroe |
Functionalism: descriptive and normative
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2006 |
Alderson, Wroe |
A basic guide to market planning
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2006 |
Alderson, Wroe |
Researcher finds a void in Freud ... advertisers urged to follow path of rational problem solving rather than of instinctive drivers
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2006 |
Alderson, Wroe |
Alderson's transvection and Porter's value system : a comparison of two independently-developed theories
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2006 |
Priem, Richard L. |
Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes
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2006 |
Hunt, Shelby D. |
Wroe Alderson's vision renewed and rehabilitated: social structures and marketing theories
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2006 |
Walle, Alf H. |
Introduction to functionalism
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2006 |
Alderson, Wroe |
Wroe Alderson a life
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2006 |
Wooliscroft, Ben |
Survival and growth of systems
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2006 |
Alderson, Wroe |
The power principle
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2006 |
Alderson, Wroe |
Competition for differential advantage
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2006 |
Alderson, Wroe |
The heterogeneous market and the organized bahavior system
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2006 |
Alderson, Wroe |
Information flows in heterogeneous markets
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2006 |
Alderson, Wroe |
Transactions and transvections
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2006 |
Alderson, Wroe |
Alderson, sessions and the 1950s manager
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2006 |
Lusch, Robert F. |
The American economy and Christian ethics
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2006 |
Alderson, Wroe |
An alternative paradigm for marketing theory
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2006 |
Dixon, D. F. |
Wroe Alderson as academic entrepreneur: the Wharton years
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2006 |
Shapiro, Stanley J. |
To teach or not to teach Alderson? There is no question
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2006 |
Wilkinson, Ian F. |