Electronic marketing and marketing communications: the role of technology

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing communication
1. Verfasser:	O'Connor, John (VerfasserIn)
Weitere Verfasser:	Galvin, Eamonn (VerfasserIn), Evans, Martin (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2005
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The future of television advertising	2005	Lowrey, Tina M.
Electronic marketing and marketing communications: the role of technology	2005	O'Connor, John
Recent developments in below-the-line marketing communications	2005	Fill, Chris
Marketing communications in a postmodern world	2005	Firat, A. Fuat
The twenty-first-century consumer society	2005	Fitchett, James
Marketing communications in a world of consumption and brand communities	2005	Muñiz, Albert M.
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The communication of marketing: a critical analysis of discursive practice	2005	Brownlie, Douglas
Past, current, and future trends in mass communication research	2005	Eastin, Matthew S.
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Integrated marketing communications and the emerging role of the website	2005	Gruen, Thomas W.
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