Marketing communications in a world of consumption and brand communities

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing communication
1. Verfasser:	Muñiz, Albert M. (VerfasserIn)
Weitere Verfasser:	O'Guinn, Thomas C. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2005
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Titel	Jahr	Verfasser
The twenty-first-century consumer society	2005	Fitchett, James
Marketing communications in a world of consumption and brand communities	2005	Muñiz, Albert M.
Hypermodernity and the new millennium: scientific language as a tool for marketing communications	2005	Arnould, Eric J.
Identity in marketing communications: an ethics of visual representation	2005	Borgerson, Janet L.
The communication of marketing: a critical analysis of discursive practice	2005	Brownlie, Douglas
New trends in the promotion of companies and brands to stakeholders: a holistic approach	2005	Lévy, Maurice
The future of television advertising	2005	Lowrey, Tina M.
Electronic marketing and marketing communications: the role of technology	2005	O'Connor, John
Recent developments in below-the-line marketing communications	2005	Fill, Chris
Marketing communications in a postmodern world	2005	Firat, A. Fuat
Past, current, and future trends in mass communication research	2005	Eastin, Matthew S.
Marketing communications trends in the emerging global marketplace	2005	Hennessey, H. David
Integrated marketing communications and the emerging role of the website	2005	Gruen, Thomas W.
World of mouth: the oldest, newest marketing medium	2005	Silverman, George R.