Conjoint analysis, related modeling, and applications

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing research and modeling
1. Verfasser:	Hauser, John R. (VerfasserIn)
Weitere Verfasser:	Rao, Vithala R. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2004
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Titel	Jahr	Verfasser
When BDT in marketing meant Bayesian decision theory: the influence of Paul Green's research	2004
Market research and the rise of the Web : the challenge	2004	Gaul, Wolfgang
Evolving conjoint analysis: from rational features/benefits to an off-the-shelf marketing database	2004	Moskowitz, Howard R.
The vagaries of becoming (and remaining) a marketing research methodologist	2004	Green, Paul E.
Reflections and conclusions: the link between advances in marketing research and practice	2004	Wind, Yoram (Jerry)
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination	2004	Green, Paul E.
Multidimensional scaling and clustering in marketing: Paul Green's role	2004
Thirty years of conjoint analysis: reflections and prospects	2004	Green, Paul E.
Buyer choice simulator's, optimizers, and dynamic models	2004	Green, Paul E.
Applications of multivariate latent variable models in marketing	2004	DeSarbo, Wayne
Conjoint analysis, related modeling, and applications	2004	Hauser, John R.
A 20+ years' retrospective on choice experiments	2004	Louviere, Jordan
Personal refelctions and tributes from the May 2002 conference celebrating Paul Green's career	2004
Continuing the Aldersonian research tradition	2004	Wind, Yoram (Jerry)