Applications of multivariate latent variable models in marketing

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing research and modeling
1. Verfasser:	DeSarbo, Wayne (VerfasserIn)
Weitere Verfasser:	Kamakura, Wagner A. (VerfasserIn), Wedel, Michel (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2004
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Titel	Jahr	Verfasser
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The vagaries of becoming (and remaining) a marketing research methodologist	2004	Green, Paul E.
Reflections and conclusions: the link between advances in marketing research and practice	2004	Wind, Yoram (Jerry)
Multidimensional scaling and clustering in marketing: Paul Green's role	2004
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The Journal of Marketing Research: its initiation, growth, and knowledge dissemination	2004	Green, Paul E.
Applications of multivariate latent variable models in marketing	2004	DeSarbo, Wayne
Conjoint analysis, related modeling, and applications	2004	Hauser, John R.
A 20+ years' retrospective on choice experiments	2004	Louviere, Jordan
Personal refelctions and tributes from the May 2002 conference celebrating Paul Green's career	2004
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