Service franchising a global perspective
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY, Heidelberg
Springer
c 2006
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| Online Zugang: | Cover Inhaltstext Inhaltsverzeichnis Publisher description |
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| Titel | Jahr | Verfasser |
|---|---|---|
| What is the economic impact of service franchising investment? | 2006 | Alon, Ilan |
| Why do companies use franchising? | 2006 | Alon, Ilan |
| Does franchising provide superior financial returns? | 2006 | Alon, Ilan |
| How do franchisors evaluate foreign markets? Ilan Alon; David McKee | 2006 | Alon, Ilan |
| How do international franchisors cluster? James Johnson; Ilan Alon | 2006 | Johnson, James |
| Conversion franchising in Slovenia | 2006 | Pavlin, Igor |
| Franchising with Kodak in China | 2006 | Alon, Ilan |
| What are the social and economic benefits and costs of global franchising? | 2006 | Alon, Ilan |
| When is master international franchising a preferred mode of entry? | 2006 | Alon, Ilan |
| Franchising in Russia | 2006 | Anttonen, Noora |
| Franchising in the Philippines | 2006 | Alon, Ilan |
| The internationalization of Marks & Spencer | 2006 | Alon, Ilan |