Attracting and retaining online buyers comparing B2B and B2C customers

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Bibliographische Detailangaben
Veröffentlicht in:	Advances in electronic marketing
1. Verfasser:	Bridges, Eileen (VerfasserIn)
Weitere Verfasser:	Goldsmith, Ronald E. (VerfasserIn), Hofacker, Charles F. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2005
Schlagworte:	Aufsatz im Buch
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Titel	Jahr	Verfasser
Attracting and retaining online buyers : comparing B2B and B2C customers	2005	Bridges, Eileen
Interactive brand experience : the concept and the challenges	2005	Roberts, Mary Lou
Regulatory and marketing challenges between the US and EU for online markets	2005	Wijnholds, Heiko de B.
Virtual community : a model of successful marketing on the Internet	2005	Flavián Blanco, Carlos
Unlocking e-customer loyalty	2005	Yeo, Alvin Y. C.
Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors	2005	Dall'Olmo Riley, Francesca
eCRM : understanding Internet confidence and the implications for customer relationship management	2005	Daugherty, Terry
Global Internet marketing strategy : framework and managerial insights	2005	Iyer, Gopalkrishnan R.
Viral marketing : the use of surprise	2005	Lindgreen, Adam
Developing brand assets with wireless devices	2005	Helenius, Jari H.
Legal online marketing issues : opportunities and challenges	2005	Zugelder, Michael T.
Modeling the effects of attitudes toward advertising of the Internet	2005	Manolis, Chris
An online consumer purchase decision cycle	2005	Markellou, Penelope
Retailer use of permission-based mobile advertising	2005	Salo, Jari
Integrating Internet/database marketing for CRM	2005	Hill, Sally Rao
Geographic information systems (GIS) in e-marketing	2005	Leipnik, Mark R.