| On the history of trade fairs in Germany and Europe
|
2005 |
Rodekamp, Volker |
| History and evolution of trade show models
|
2005 |
Schoop, Kurt |
| Trade shows as tools of regional and global marketing in politics
|
2005 |
Goehrmann, Klaus E. |
| From trade show company to integrated communication service provider
|
2005 |
Stoeck, Norbert |
| Corporate principles as a strategic management tool
|
2005 |
Dornscheidt, Werner M. |
| Quality : an underrated success factor for trade fair companies
|
2005 |
Aulich, Dietmar |
| Strategic collaboration with associations
|
2005 |
Dornscheidt, Werner M. |
| Global players : strategies for internationalising
|
2005 |
Giese, Wilhelm |
| Russia's trade show industry : central planning and perestroika
|
2005 |
Jablonowski, Bernd |
| Trade fairs in the USA
|
2005 |
Marzin, Wolfgang |
| Pricing of trade fair services
|
2005 |
Holzner, Anna |
| Evaluating the success of trade fair events
|
2005 |
Zanger, Cornelia |
| Designing trade fair stands : thoughts in three and four dimensions
|
2005 |
Milla, Johannes |
| Objectives and benefits of trade fair participation for firms and visitors
|
2005 |
Meffert, Heribert |
| Trade fairs abroad : bringing success to German firms
|
2005 |
Kreienkamp-Rabe, Rüdiger |
| Motor shows as an integrated communications tool
|
2005 |
Bock, Michael |
| Trade shows in transition
|
2005 |
Heckmann, Sepp D. |
| Privatising trade fair companies using various business models
|
2005 |
Hosch, Raimund |
| Strategic market analysis as a trade fair organisation task
|
2005 |
Ulrich, Alexander |
| Efficiency and cost management for exhibitors, visitors and exhibitions
|
2005 |
Diederichs, Bernd A. |
Tag hinzufügen