On the history of trade fairs in Germany and Europe
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2005 |
Rodekamp, Volker |
History and evolution of trade show models
|
2005 |
Schoop, Kurt |
Trade shows as tools of regional and global marketing in politics
|
2005 |
Goehrmann, Klaus E. |
From trade show company to integrated communication service provider
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2005 |
Stoeck, Norbert |
Corporate principles as a strategic management tool
|
2005 |
Dornscheidt, Werner M. |
Quality : an underrated success factor for trade fair companies
|
2005 |
Aulich, Dietmar |
Strategic collaboration with associations
|
2005 |
Dornscheidt, Werner M. |
Global players : strategies for internationalising
|
2005 |
Giese, Wilhelm |
Russia's trade show industry : central planning and perestroika
|
2005 |
Jablonowski, Bernd |
Trade fairs in the USA
|
2005 |
Marzin, Wolfgang |
Pricing of trade fair services
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2005 |
Holzner, Anna |
Evaluating the success of trade fair events
|
2005 |
Zanger, Cornelia |
Designing trade fair stands : thoughts in three and four dimensions
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2005 |
Milla, Johannes |
Objectives and benefits of trade fair participation for firms and visitors
|
2005 |
Meffert, Heribert |
Trade fairs abroad : bringing success to German firms
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2005 |
Kreienkamp-Rabe, Rüdiger |
Motor shows as an integrated communications tool
|
2005 |
Bock, Michael |
Trade shows as a live communication tool
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2005 |
Brühe, Christian |
Role of state and economy in trade fair activities
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2005 |
Busche, Manfred |
The importance of trade fairs and conferences to the German venue
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2005 |
Hedorfer, Petra |
Functions of trade fair centres : the Stuttgart model
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2005 |
Bauer, Ulrich |