| Trade shows in transition
|
2005 |
Heckmann, Sepp D. |
| Privatising trade fair companies using various business models
|
2005 |
Hosch, Raimund |
| Strategic market analysis as a trade fair organisation task
|
2005 |
Ulrich, Alexander |
| Efficiency and cost management for exhibitors, visitors and exhibitions
|
2005 |
Diederichs, Bernd A. |
| Trade fair companies' public relations and communication strategies
|
2005 |
Esser, Ulrich |
| The significance of non-space products in the trade fair industry
|
2005 |
Witt, Jochen |
| Product development in the fair and exhibition sector
|
2005 |
Peters, Michael |
| Exhibition centres as operators of service networks
|
2005 |
Rahmen, Josef |
| Representation networks as foreign sales channels
|
2005 |
Wismer, Karlheinz |
| Development of the trade fair industry in the triad
|
2005 |
Schellkes, Wolfgang |
| Messe Düsseldorf as a pioneer in China's growth market
|
2005 |
Erwin, Joachim |
| Trade fair trends in Asian countries
|
2005 |
Khoo, Thomas |
| Strategic dialogue : a tool for managing international investments
|
2005 |
Schütte, Clemens |
| Efficient project and prozess management as a success factor
|
2005 |
Hufnagel, Walter |
| Visitor acquisition instruments
|
2005 |
Kromer von Baerle, Ulrich |
| CRM : managing post-trade show relationship
|
2005 |
Stoeck, Norbert |
| Personnel development in the trade show industry
|
2005 |
Weber, Rolf |
| Characteristics of congress centre management
|
2005 |
Kleinhenz, Ralf G. |
| Mega-events
|
2005 |
Dornscheidt, Werner M. |
| Show and exhibition management : staging the Ford car brand
|
2005 |
Landwehr, Rainer |
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