| Trade shows as a live communication tool
|
2005 |
Brühe, Christian |
| Role of state and economy in trade fair activities
|
2005 |
Busche, Manfred |
| The importance of trade fairs and conferences to the German venue
|
2005 |
Hedorfer, Petra |
| Functions of trade fair centres : the Stuttgart model
|
2005 |
Bauer, Ulrich |
| Structural adaptation : splitting business functions
|
2005 |
Zitzewitz, Michael von |
| Benchmarking in trade fair companies
|
2005 |
Müller-Hagedorn, Lothar |
| Strategic trade show marketing
|
2005 |
Kirchgeorg, Manfred |
| How trade show companies can manage multipliers
|
2005 |
Reinhard, Hans Werner |
| Managing advisory councils for trade show company success
|
2005 |
Kirchgeorg, Manfred |
| Re-launching a trade fair
|
2005 |
Ingold, Urs A. |
| The impact of brand management on trade fairs
|
2005 |
Sasserath, Marc |
| Coalitions as challenges for strategic trade fair management
|
2005 |
Robertz, Gerd |
| Special aspects of trade fair management in India
|
2005 |
Winter, Matthias |
| Focus on the fair visitor
|
2005 |
Kick, Ernst |
| General data on project management and controlling corporations
|
2005 |
Gerritzen, Gerhard |
| Organisation of trade fair companies
|
2005 |
Degen, Michael |
| Training/further training for the trade fair and congress industry
|
2005 |
Neven, Peter |
| Exhibition booth personnel as the key to successful trade fairs
|
2005 |
Heger, Günther |
| Management of experience-oriented conventions, conferences and seminars
|
2005 |
Kaldenhoff, André |
| Successfully bidding for and staging mega-events
|
2005 |
Stoeck, Norbert |
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