| Characteristics and forms of trade shows
|
2005 |
Kirchgeorg, Manfred |
| Fairs as an instrument of economic and foreign policy
|
2005 |
Clement, Wolfgang |
| The importance of associations and institutions in the trade fair industry
|
2005 |
Kresse, Hermann |
| Production and employment effects of trade fairs and exhibitions
|
2005 |
Täger, Uwe Christian |
| Facility management in the trade show industry
|
2005 |
Moog, Wilfried E. |
| Minimum taxation : a competitive disadvantage for German trade shows?
|
2005 |
Dahmen, Norbert |
| IPO of a trade fair organiser : case study of Fiera Milano
|
2005 |
Cattaneo, Flavio |
| Analysis of exhibitors : an instrument of fair controlling
|
2005 |
Fuchslocher, Hermann |
| Strategic co-operations in cross-selling
|
2005 |
Rättich, Claus |
| The exportation of premium trade show brands : opportunities and limitations
|
2005 |
Raue, Ernst |
| Success factors for internationalising trade fair organisations
|
2005 |
Wutzlhofer, Manfred |
| Acquiring exhibitors : tools of the trade show organiser
|
2005 |
Stoeck, Norbert |
| The Internet as a trade fair sales communication tool
|
2005 |
Kromer von Baerle, Ulrich |
| What makes trade show portals unique?
|
2005 |
Wagner, Bernhard |
| Added value for trade fairs and exhibitions through event combinations
|
2005 |
Bühnert, Claus |
| Managing the service quality of trade fairs
|
2005 |
Bruhn, Manfred |
| Live com agencies and service providers
|
2005 |
Meurer, Jörg |
| Trade shows as networking platforms
|
2005 |
Prüser, Sven |
| Trade shows as a live communication tool
|
2005 |
Brühe, Christian |
| Role of state and economy in trade fair activities
|
2005 |
Busche, Manfred |
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