The effects of digital marketing on customer relationships

The effects of digital marketing on customer relationships

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Bibliographische Detailangaben
Veröffentlicht in:Managing business in a multi-channel world
1. Verfasser: Merisavo, Marko (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2006
Schlagworte:
Direktmarketing > Online-Handel > Electronic Commerce > Beziehungsmarketing > Online-Marketing > Aufsatz im Buch
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The effects of digital marketing on customer relationships 2006 Merisavo, Marko
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Consumer and merchant adoption of mobile payment solutions 2006 Mallat, Niina
Mobile games : emerging content business area 2006 Pelkonen, Tommi
Case of monopolies at stake : strategies for gambling market 2006 Laine, Juha
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Channel choices and revenue logics of software companies developing mobile games 2006
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