| Reorganize your company around its markets
|
1980 |
Hanan, Mack |
| Private label? : no, it's now ʺpresoldʺ-wave of future
|
1980 |
Weiss, E. B. |
| The role of the industrial distributor in marketing strategy
|
1980 |
Webster jr., Frederick E. |
| A model of industrial buyer behavior
|
1980 |
Sheth, Jagdish N. |
| Can marketing and manufacturing coexist?
|
1980 |
Shapiro, Benson P. |
| Marketing professional services
|
1980 |
Kotler, Philip |
| Marketing as exchange
|
1980 |
Bagozzi, Richard P. |
| The computer, personal selling, and sales management
|
1980 |
Comer, James M. |
| Breaking free from product marketing
|
1980 |
Shostack, G. Lynn |
| Improving sales force productivity
|
1980 |
Hall, William P. |
| A remedy for maladistribution
|
1980 |
Oresman, Stephen B. |
| Market segmentation : a strategic management tool
|
1980 |
Johnson, Richard M. |
| What do we know about consumer behavior?
|
1980 |
Ferber, Robert |
| Make your annual marketing plan must reading
|
1980 |
Ennis, F. Beaven |
| The changing role of the product manager in consumer goods companies
|
1980 |
Buell, Victor P. |
| The legal environment for marketing
|
1980 |
Cohen, Dorothy |
| Planning gains in market share
|
1980 |
Fogg, C. Davis |
| Direction 1980 : Changing life styles
|
1980 |
Kollat, David T. |
| Advertising research at Anheuser-Busch, Inc. (1963-68)
|
1980 |
Ackoff, Russell L. |
| A strategic perspective on product planning
|
1980 |
Day, George S. |
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